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Aerial view of the Hotel del Coronado with the bay and bridge behind

San Diego County

7 reasons to buy in San Diego

San Diego has been the natural U.S. destination for Mexican buyers for decades, and it's not just about proximity. These are the reasons our clients cite when they explain why they chose the county.

The 8 areas

Photo: Armandoartist · CC BY-SA 4.0 · cropped

Six everyday reasons

Why our clients choose the county

  • Downtown San Diego and the bay seen from Cabrillo National MonumentPhoto: Visitor7 · CC BY-SA 3.0 · cropped

    Location

    Everything is close: business centers, top-tier schools, beaches and shopping. And the Tijuana border is less than 30 minutes from several of the areas where our clients buy, which lets them keep business and family in Mexico without giving up life on this side.

  • Powerhouse Park beside the beach in Del Mar

    Safety

    San Diego consistently ranks among the ten safest large cities in the United States in Forbes indexes. For many of the families we advise, this is the factor that tips the scale above price.

  • Aerial view of the La Jolla Shores coastline and Scripps PierPhoto: Redideo · CC BY-SA 4.0 · cropped

    Education

    The University of California San Diego anchors an exceptional education offering. On top of that, several county school districts run English–Spanish bilingual immersion programs — something that weighs heavily when a family with children relocates.

  • Coronado Beach with the Hotel del CoronadoPhoto: Ctorbann · CC BY-SA 3.0 · cropped

    Beaches

    More than 70 miles of coastline with a relaxed lifestyle: surfing, sailing and diving. Coronado regularly places among the best beaches in the country.

  • The Gaslamp Quarter archway sign in Downtown San DiegoPhoto: Bernard Gagnon · CC BY-SA 3.0 · cropped

    Recreation

    The San Diego Zoo, SeaWorld, Balboa Park and a dining scene that competes with anywhere on the West Coast.

  • Panoramic view of Windansea Beach in La JollaPhoto: RightCowLeftCoast · CC BY-SA 4.0 · cropped

    Climate

    Mild temperatures between 57°F and 72°F for most of the year, with more than 260 sunny days. It sounds like a travel brochure, but it's one of the reasons most often repeated when a family decides to stay.

Reason 07 · The one that matters most

Appreciation

This is the reason least mentioned and most important. San Diego's geography physically limits available land. Supply can't grow at the pace of demand, and that has sustained the appreciation of value for decades.

You're not just buying a house: you're buying an asset in a market with structurally limited supply.

  • To the west the Pacific Ocean
  • To the south the border
  • To the east desert and mountains
La Jolla and the coastline to the north seen from Mount Soledad

La Jolla and the coast, seen from Mount Soledad: ocean on one side, built-out land on the other.

Next step

Which area?

Each area of the county has its own character, price range and market pace. See our guide to the 8 areas to compare median prices, schools and lifestyle.

See the 8 areas
Aerial view of the Point Loma coast along the PacificPhoto: Joe Mabel · CC BY 3.0 · cropped

The Point Loma peninsula from the air.

Sunset over the Pacific from Torrey Pines State Reserve

Want to know which area fits your budget and your lifestyle?

Ask for guidance (619) 504-7777

Photo: Gregg M. Erickson · CC BY 3.0 · cropped

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